diff --git a/newguy.js b/newguy.js
index 8e0608d..39647f4 100644
--- a/newguy.js
+++ b/newguy.js
@@ -193,7 +193,7 @@ function sold() {
 
 function charIsBorn(newguy) {
   storage.addToRoster(newguy, function () {
-    window.location.href = "main.html#" + newguy.Traits.Name;
+    window.location.href = "main.html#" + escape(newguy.Traits.Name);
   });
 }